Looking back fondly on last year (2011) we had tremendous growth partnering with nearly thirty new specialty stores surrounding Toronto and a new account in Nova Scotia and we were contacted by a specialty distributor in New Jersey who supplies New York City. As great as that sounds (say in unison: NEW YORK CITY!) we are going to focus the beginning of this year developing the relationships we have, be present advocating for local food and supporting farmers markets and hopefully inspire others to do the same. A new market like Ottawa, or NYC is something we are strongly considering for 2012. But, as small batch producers who bake our crackers to order, slow and steady growth has been the best way to expand and offer a quality artisan cracker.
2011 also brought us a new cracker and shortbread flavors. Inspired by one of our original crackers the “Salty Oats” the “Oat Cakes” have been very well received at the farmers markets and are starting to be available in a few stores starting this week. A “Rose Cardamom Shortbread,” turned to be the perfect partner in crime with the “Lavender Shortbread” to bring out your inner cookie monster. We look forward to other ideas and opportunities to bring local heritage grains to market. Muesli, granola, a hot cereal and a couple pancake mixes have been our newest inspirations.
We are a chef and baker rooted in the local, organic and good food movements; Evelyn’s Crackers has been a product of that. We also look forward to acting beyond advocators, but also as educators and offer insight to foods, how to prepared them and offer ways for you to participate in your own local community.
As always, we are grateful to our Ontario farmers who share in our commitment to offer wholesome food:
Hoovers Maple Syrup.